Choose relevant enquiries
Services, coverage area, availability and requests to exclude: targeting starts with how your business works.
Google Ads management
A click is only the beginning.
The search, ad, landing page and enquiry need to connect. We prepare that journey with you before launching a campaign.
Gatineau · Outaouais · Canada & France
A defined scopeFrench & EnglishA direct contact
In practice
What we work on together.
Prepare the landing page
If an ad promotes a specific service, the page should explain it and offer the right next step.
Measure useful outcomes
Clicks, submitted forms and qualified enquiries are different things. We keep them separate.
Working example
An enquiry journey, step by step
| Search | Electrical estimate in Gatineau |
| Page | The requested electrical service |
| Form | Work, location and timeframe |
| Follow-up | A person assigned to the request |
A practical framework to adapt to your business.
A closer look
An example: a local estimate request.
Someone looking for an electrician should find the advertised service, confirm that their area is covered and understand what information to send. Increasing the budget does not fix a page that leaves these questions unanswered.
The diagram shows an illustrative journey, not a client campaign or advertising results. Media spend is separate from management fees.
Before we start
The details worth discussing.
Bring your questions. These decisions shape the work and the budget.
Define the outcome before launching
Calls, estimate requests and appointments require different measurement. We agree on the service, geographic coverage and details needed to qualify an enquiry. Advertising spend and management fees are separated in the proposal.
Align the search, ad and landing page
Keywords and exclusions help define relevant searches. Ads should reflect the offer and lead to a suitable page. Mobile visitors need accessible contact options, clear information and credible examples.
Measure enquiries beyond clicks
Conversion tracking distinguishes visits from useful actions. Where CRM tools support it, enquiries can be connected to qualification and follow-up. Campaign decisions should consider costs and lead quality rather than traffic alone.
Match campaigns to your capacity
The promoted services, areas, budget and schedule should reflect your ability to respond. Campaigns are adjusted based on observations. No fixed number of customers or revenue is guaranteed.
Questions
What you may be wondering.
Is Google ad spend included in your fees?
Media spend and management fees are specified separately so you can see what pays for ads and what covers support.
Do I need a new website?
Not necessarily. We may improve an existing page or create a dedicated landing page.
Can enquiries connect to my CRM?
Available integrations are reviewed for your tools and scoped before implementation.
Tell us what you need.
A current site, an idea or a problem to solve: that is enough to start the conversation.