Creating your website: decisions to make before design
Goals, content, evidence and the mobile journey: prepare a useful brief before starting your website project.
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INSIGHTS & RESOURCES
Clear ideas.
Informed decisions.
Websites, advertising and customer relationships: practical insights to help your business move forward.
THE JOURNAL
Understand before
you begin.
Practical reading to prepare your online presence and organize what comes next.
3 articles
Meta advertising: what to prepare before launching a campaign
Offer, visuals, landing page and enquiry handling: what to clarify before running Facebook and Instagram ads.
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Google reviews: ask for authentic feedback without complicating the process
When to ask for a review, what to say and how to respond: a simple method that leaves customers free to share their own feedback.
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